Insight Hub

Welcome to my blog, where the realms of digital strategy, innovation, and human-centred design intersect. Embark with me on a journey through the dynamic landscapes of leadership, customer-centric strategies, and the contemporary business realm. Let's explore, learn, and thrive together in this ever-evolving landscape.

You can scroll through sections on Artificial Intelligence (AI) Product Management & Design and Innovation Toolkit.

Artificial Intelligence (AI) Series

Product Management & Design

Innovation Playbook

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Strategy, Artificial Intelligence William Stammers Strategy, Artificial Intelligence William Stammers

Understanding Artificial Intelligence (AI) for business application of Narrow AI (ANI)

AI is a prevalent topic of discussion, specifically focusing on what AI tools like ChatGPT and Bard will mean for people's careers and how they will transform their ways of working. As a business strategist deeply passionate about innovation, I aim to delve into how the adoption of AI will revolutionise our service approaches, particularly focusing on Narrow AI (ANI), the most mature form, and expanding into some General AI (AGI) hypotheses. In this post, I will examine its application across the banking, travel, and retail supermarket industries.

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Human Centred Design William Stammers Human Centred Design William Stammers

Exposing the cost of cutting UX Research & Validation and how to accommodate it successfully.

UX Research and Validation - Unveiling the true price of rushed design – A cautionary tale but one that can be avoided. In this article, I will share my personal experiences as to why it's likely not a good idea and some ways to unlock additional value from it and options to accommodate it within your program.

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Strategy William Stammers Strategy William Stammers

Service design is a strategic game-changer.

Incorporating these Service Design tools can strategically transforms service design into a powerful driver of business strategy, enabling the creation of services that are customer-centric and aligned with the overall organisational vision and goals.

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Strategy William Stammers Strategy William Stammers

Do you want a Channel or Product Strategy in just 5 days…

Using a global standard in innovation called the Google Ventures Design Sprints, I have supported NAB and other organisations to create both Channel and Product strategies, where I run a structured process for solving complex business problems through design, prototyping, and testing. Yes it really works!

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Human Centred Design William Stammers Human Centred Design William Stammers

Why Service Design will help you to master customer-centric excellence.

In today's fast-paced business landscape, distinguishing yourself from the competition and captivating customers demands more than just a good product or service. It entails adopting a comprehensive approach that places the customer at the core, nurtures innovation, optimises operations, and seizes opportunities to ensure success from the outset. This is where the power of service design takes centre stage. If you're a product owner, product manager, or a member of an organisation striving to achieve excellence for your customers, now is the moment to unleash the potential of service design and harness the invaluable tool of a service blueprint.

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